Squat & Gobble has about 5 locations. Not only do they have a great breakfast (I go to the West Portal location regularly)but their menu’s have a unique chalk board look. Sign*A*Rama SF was approached by Squat & Gobble’s graphic designer to make sidewalk signs to reflect the chalk board look and feel of their menus.
Other than providing material samples of the material we were going to print on, I left the design and look of the print to the designer. There were other challenges though. One challenge was that Squat & Gobble wanted the a-frame sidewalk signs to have changeability. Food specials change, menu changes, price changes, all these types of changes need to be done in a cost effective manner and with a quick turn around.
My solution was to mount a magnetic receiver to the their existing a-frames. This way the Squat & Gobble would just give me the digital files and I would print their design to magnetic material cut to size. The magnetic panels would then be delivered to the client who then can be mounted by the Squat & Gobble staff with ease when the new promotion starts. This keeps any installation costs to minimum and now Squat & Gobble will start building a library of magnetic panels that can be swapped out when ever to keep the a-frames looking fresh.