A French advertising company is sponsoring a young family’s journey from Northern California to Argentina by way of RV. It’s a trip that will that will take well over a year and cover over 7,000 miles, including deserts, mountain ranges, tropical jungles and urban sprawl.
When the company wanted to add branding to their vehicle, they went a Sign A Rama where the trip would originate; San Francisco. The art files were sent from France, ahead of the family’s arrival. Graphics were printed and laminated in anticipation of their installation once the family arrived.
Adhesive backed digital prints were applied to available areas on the RV. The family, Laurante, Sandrine and their young son were pleased with the quick installation and said their goodbyes as they began what would be a remarkable journey. Sign A Rama in San Francisco has sent their graphics to the far ends of the world, but this is the first time our vehicle graphics took on such a huge trip.
You can check out more about their trip at www.ohlaloireatlantique.com
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- La Derriere
